Bachelor of Mass Media

Mass media means mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for BMM is political issues, social issues, entertainment, and news in pop culture. The University of Mumbai introduced Bachelor of Mass Media in 20002001 We started this course at Mumbra and Dombivli Dist Thane in the academic year 2010 2011.

Duration:

It is full time course consisting of 36 subjects. The duration of the courses of six semesters spread over three years. Numbers of students per batch shall be consists of not more than 60 students.

Eligibility:

1. Candidates for being eligible for admission to the degree of BMM shall have passed XII standard examination of Maharashtra Board of Higher secondary Education or equivalent from Science, Arts or Commerce stream.

2. No college shall conduct any entrance test in any form and the admissions are purely on merit basis dully following the reservation policy as per the norms of the Governments of Maharashtra. While drawing the merit list, weight-age has to be given to students from Arts (50%), Commerce [25%] and Science [25%) streams at XII standard

Scheme of Examination - Credit Based Evaluation System -

The performance of the learners shall be evaluated into two components. The learner's performance shall be assessed by internal assessment with 25% marks in the first second component. The allocation of marks for the internal assessment and Semester component by conducting the Semester End Examinations with 75% marks in the End Examinations are as shown below:

A] Internal Assessment - 25% [25 Marks]

Sr. No Particulars Marks
1 One periodical class test held in the given semester 10 Marks
2 At least two Term Work module/ assessment modes (like field work/ experimental work, sort quiz, Objective test, case study, project etc.) decided by the department in the beginning of the semester. 10 Marks
3 Active participation in the routine class attendance 5 Marks

B] Semester End Examination - 75 % [75 Marks]


FIRST YEAR B.M.M

Semester-I and semester-II

Course code SEMESTER - I Course code SEMESTER - II
UMBMM101 Effective Communication Skill - I UMBMM201 Effective Communication Skill - II
UMBMM102 Fundamentals of Mass Communication UMBMM202 Principals of Management
UMBMM103 Introduction to Computers UMBMM203 Introduction to Media psychology
UMBMM104 Landmark Events in 20h Century History of world, India and Maharashtra UMBMM204 An 1 introduction to World Literature s. (The college will offer English Literature only
UMBMM105 Introduction to Sociology UMBMM205 Political concepts and Indian political system
UMBMM106 Introduction to Economics UMBMM206 Principals of Marketing

SECOND YEAR B.M.M

Semester-III and Semester-IV

Course code SEMESTER - III Course code SEMESTER - IV
UMBMM301 Introduction to Creative writing UMBMM401 Mass Media Research
UMBMM302 Introduction to Cultural studies UMBMM402 Introduction to Journalism
UMBMM303 Introduction to Public Relations UMBMM403 Organization al Behavior
UMBMM304 Introduction to Media Studies UMBMM404 Radio and Television
UMBMM305 Understanding Cinema UMBMM405 Introduction to Advertising
UMBMM306 Advanced Computers UMBMM406 Print production and photography

THIRED YEAR B.M.M.

Semester-V and semester -VI

Course code SEMESTER - V
Journalism ( Specialization )
Course code SEMESTER - VI
Journalism ( Specialization )
UAMBBJ501 Reporting UAMBBJ601 Journalistic Laws and Ethics
UAMBBJ502 Editing UAMBBJ602 Internet and Issues in Global Media
UAMBBJ503 Feature and Opinion UAMBBJ603 Broadcast Journalism
UAMBBJ504 Journalism and Public Opinion UAMBBJ604 Business and Magazine Journalism
UAMBBJ505 Indian Regional Journalism UAMBBJ605 News Media Management
UAMBBJ506 News paper and Magazine Making Project Paper UAMBBJ606 Contemporary Issues

Course code SEMESTER - V
Advertising (Specialization)
Course code SEMESTER - VI
Advertising (Specialization)
UAMBBA501 Copy Writing UAMBBA601 Financial Management for Marketing and Advertising
UAMBBA502 Media Planning and Buying UAMBBA602 Contemporary Issues
UAMBBA503 Consumer Behavior UAMBBA603 Agency Management
UAMBBA504 Brand Building UAMBBA604 Advertising and Marketing Research
UAMBBA505 Advertising in Contemporary Society UAMBBA605 Legal Environment and Advertising Ethics
UAMBBA506 Advertising Design (Project Paper) UAMBBA606 Principals and Practices of Direct Marketing