In a move that could shake up the Indian video streaming industry, Amazon is reportedly in advanced talks to acquire Times Internet’s MX Player. According to reports, the American e-commerce giant has signed up one of the Big Four accounting firms to conduct exclusive due diligence on MX Player, with the process expected to take 30 to 40 days.
If the deal goes through, it could be finalised within two months. The acquisition would give Amazon a significant presence in the Indian video streaming market, which is expected to grow rapidly in the coming years.
MX Player is a popular video streaming service in India, with over 280 million monthly active users. The platform offers a range of content, including TV shows, movies, and original web series. MX Player also has a strong presence in rural India, where it is the most popular video streaming app.
The potential acquisition of MX Player would be a strategic move for Amazon, as it looks to expand its presence in India’s digital entertainment market. India is a key growth market for Amazon, with the company investing heavily in the country’s e-commerce and digital entertainment sectors.
The move would also put Amazon in competition with other major players in the Indian video streaming market, including Netflix, Disney+ Hotstar, and Zee5. Zee Entertainment and Sony are also reportedly waiting to make an acquisition offer for MX Player.
The acquisition of MX Player could also signal a consolidation trend in India’s video streaming industry, as companies look to gain market share and scale up their offerings. The industry has seen a flurry of mergers and acquisitions in recent years, including the merger of Disney-owned Hotstar and Indian media company Star India. Overall, Amazon’s potential acquisition of MX Player underscores the growing importance of India’s digital entertainment market, and the company’s ambitions to expand its presence in the country. It will be interesting to see how the acquisition
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